Markets Advisory Board

Markets Advisory Board

The goal of the Markets Advisory Board is to assist WorldCare’s Executive Leadership Team in identifying relevant business opportunities, recommend competitive positioning strategies and foster introductions to prospective new clients.


Greg Arms, Senior Advisor


  • Leadership, strategic planning, executive coaching
  • AIG, United Healthcare, Willis, Marsh Mercer, Chubb
  • Senior Advisor, MSH International (current)




Carmen Effron, MBA, FLMI, CLU, ChFC

Founder/President, CF Effron Company LLC


  • Bank Insurance, Insurance, Voice of Customer, Change Management Strategy
  • CEO, BankBoston Insurance Agency, President, NatWest Bank’s insurance division U.S., AIG Europe – Financial Institutions
  • General Reinsurance (Gen Re), Merrill Lynch




Liz Mariner, SVP, Re-Solutions


  • Reinsurance Consultant and Intermediary; health, disability, accident, life and employer medical stop loss reinsurance
  • Re-Solutions (the Reinsurance division of Risk Strategies) since 2008, Towers Perrin 16 years, General Re/Life Re 10 years.
  • MBA UConn, BS Boston College, CEBS, HIA, ChFC, CLU, and FLMI degrees/designations, former SIIA Director



Harvey Mitang, Co-Founder, VIIA Systems, LLC



  • Healthcare information technology
  • Owner/President, Self-Funded Alternatives (12 years), Chief Sales Officer, National Provider Network
  • The MONY Group, MassMutual, Guardian, AIG U.S. Accident & Health





Jon Picoult, Founder & Principal, Watermark Consulting


  • Executive speaker and author, Customer experience and loyalty, ROI, brand management
  • MassMutual Financial Group, AIG U.S. Life Division
  • Duke MBA, Princeton AB






John Prufeta, Founder & Chairman/CEO, Medical Excellence International


  • Concierge medical services in Russia and China
  • President & CEO, MEDIX Resources (NYSE:MXR)
  • Harvard Business School/formerly health industry executive recruiter






Bill Tyson, Global Business Development and Marketing Officer, autonomousID


  • InsurTech, Digital Marketing, Global Business Development
  • AIG/Alico, CIGNA, Jardine Matheson
  • Most recently, Swiss Re – New Solutions Group